Why do our dystopian urges emerge at certain moments and not others? Doomsday—as a prophecy, a literary genre, and a business opportunity—is never static; it evolves with our anxieties. The earliest Puritan settlers saw in the awe-inspiring bounty of the American wilderness the prospect of both apocalypse and paradise. When, in May of 1780, sudden darkness settled on New England, farmers perceived it as a cataclysm heralding the return of Christ. (In fact, the darkness was caused by enormous wildfires in Ontario.) D. H. Lawrence diagnosed a specific strain of American dread. “Doom! Doom! Doom!” he wrote in 1923. “Something seems to whisper it in the very dark trees of America.”
In recent years, survivalism has been edging deeper into mainstream culture. In 2012, National Geographic Channel launched “Doomsday Preppers,” a reality show featuring a series of Americans bracing for what they called S.H.T.F. (when the “shit hits the fan”). The première drew more than four million viewers, and, by the end of the first season, it was the most popular show in the channel’s history. A survey commissioned by National Geographic found that forty per cent of Americans believed that stocking up on supplies or building a bomb shelter was a wiser investment than a 401(k). Online, the prepper discussions run from folksy (“A Mom’s Guide to Preparing for Civil Unrest”) to grim (“How to Eat a Pine Tree to Survive”).
Amid the localized terror, trains will deliver the nation’s hapless coastal residents to our doorstep. Pense thinks it’ll look like the Holocaust, that the government will deposit boxcars of starving New Yorkers and Californians into the suddenly crowded Heartland. Then they’ll go back for more. It’s going to be, Pense says, some interesting times.
Over the years, Huffman has become increasingly concerned about basic American political stability and the risk of large-scale unrest. He said, “Some sort of institutional collapse, then you just lose shipping—that sort of stuff.” (Prepper blogs call such a scenario W.R.O.L., “without rule of law.”) Huffman has come to believe that contemporary life rests on a fragile consensus. “I think, to some degree, we all collectively take it on faith that our country works, that our currency is valuable, the peaceful transfer of power—that all of these things that we hold dear work because we believe they work. While I do believe they’re quite resilient, and we’ve been through a lot, certainly we’re going to go through a lot more.”
And why shouldn’t they? National Geographic Channel’s Doomsday Preppers doesn’t exactly help viewers understand the plight of the average prepper, the one without 60 guns, scuba diving equipment, a bunker and an armored personnel carrier. “I knew going into it that they would try to sensationalize a lot of stuff,” says Allen, a Springfield, Missouri survivalist who refused to divulge his last name; he appeared on the show in 2012 showing off his aquaponics setup. “If Doomsday Preppers had shown typical preppers on a typical day, it would’ve been pretty boring.”
I asked Hoffman to estimate what share of fellow Silicon Valley billionaires have acquired some level of “apocalypse insurance,” in the form of a hideaway in the U.S. or abroad. “I would guess fifty-plus per cent,” he said, “but that’s parallel with the decision to buy a vacation home. Human motivation is complex, and I think people can say, ‘I now have a safety blanket for this thing that scares me.’ ” The fears vary, but many worry that, as artificial intelligence takes away a growing share of jobs, there will be a backlash against Silicon Valley, America’s second-highest concentration of wealth. (Southwestern Connecticut is first.) “I’ve heard this theme from a bunch of people,” Hoffman said. “Is the country going to turn against the wealthy? Is it going to turn against technological innovation? Is it going to turn into civil disorder?”
Curt Rankin—a Lebanon entrepreneur with the demeanor and looks of Mike Huckabee before he got fat—bought Gardening Revolution in December. In his 50s, Rankin is a kid relishing in his father’s approval as Pense, inside the Strafford cabin, explains why Rankin seemed like the best candidate to keep the company going. The prodigal son is already reworking the website and devising marketing schemes to maintain the momentum, and Pense now teaches missionaries, who will take his raised-bed system across the globe.
Car electricity runs on direct current, but almost everything else is alternating current. What you need: an inverter. Some cars have them built in, but you can get one at a store for less than $40. Use the clamps to attach the inverter directly to the terminals on your car battery. Let the car run at idle and you have 110-volt AC power for as long as you have gas. With a 300-watt inverter, you'll have enough amps to run a laptop or even a television.