Adherents of the back-to-the-land movement inspired by Helen and Scott Nearing, sporadically popular in the United States in the 1930s and 1970s (exemplified by The Mother Earth News magazine), share many of the same interests in self-sufficiency and preparedness. Back-to-the-landers differ from most survivalists in that they have a greater interest in ecology and counterculture. Despite these differences, The Mother Earth News was widely read by survivalists as well as back-to-the-landers during that magazine's early years, and there was some overlap between the two movements.
Bombs rain from the skies, alien ships descend with lasers ablaze, improbably proportioned, irradiated sea monsters tear through essential infrastructure. You'd think that running, screaming, and finding clean underwear would top the list of activities likely to improve your chances of living, followed closely by finding a sustainable food source and offering sexual favors to the person with the most impressive arsenal. Unless you were a prepper, in which case you'd be worrying more about the safety of your cigarette stockpile.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.

If the worst day of your life happens to be a survival situation, then you’d better be stocked with the best gear available. When it comes to the latest and greatest survival supplies, it’s important to do your research and make sure you have the right tool for the job. “Newer” doesn’t always mean “better,” but in this gallery, we’ll take a look at some industry sweethearts and my personal favorites to showcase 15 of the best new gear items in the survival arena. Treat yourself! You, your buddies, and your loved ones deserve it.
Life can change in a moment—do you have the survival gear you need to weather a disaster scenario? Uncharted Supply Co. offers the best survival gear available, including an array of must-have emergency supplies you won’t find at your run-of-the-mill survival store. Browse emergency equipment and arm yourself with survival gear that can help you stand up to even the most disastrous situations.
While media coverage has often focused on a certain gun-toting, masculine segment of the subculture, both women described being drawn to prepping as a form of female self-empowerment. As Bedford sees it, finding yourself unprepared in the midst of a crisis can be a “terrible feeling of weakness” for a mother. “It makes sense to be empowered and trained and have the right supplies—and in this case, to have extra food on hand—because as a mom in particular, your family just relies on you,” she said.
Every year since 1947, the Bulletin of the Atomic Scientists, a magazine founded by members of the Manhattan Project, has gathered a group of Nobel laureates and other luminaries to update the Doomsday Clock, a symbolic gauge of our risk of wrecking civilization. In 1991, as the Cold War was ending, the scientists set the clock to its safest point ever—seventeen minutes to “midnight.”
“It may be necessary to prepare defences against the unwelcome attentions of your neighbours,” read one article, before describing the process of obtaining a British firearms licence. Another feature, on how to manage food supplies, pointed out that one month after seeking refuge, shortages in even the best-stocked shelters would become apparent. But that would just have to be dealt with, as “the maintenance of law and order, burial of the dead, etc… will almost certainly take priority.”
There’s the compass. There’s the compass and map. And then there’s survival gear like this Garmin High Sensitivity GPS tool with its GLONASS receiver, 100K topographical maps, BirdsEye Satellite imagery subscription and triple axis compass. The screen is easily readable in the brightest sunlight or deepest night and the 8GB of memory mean you’ll always have the information you need now at your fingertips. If you’re serious about staying out of trouble when you venture into the unknown bring the Garmin High Sensitivity GPS tool with you and rest easy.
When I started putting together my first survival kit, I just collected whatever weird stuff I could find—like tablets that would protect my thyroid from nuclear fallout. My mindset changed when my first daughter was born. I realized I needed a more practical end-of-the-world plan, with equipment that would be useful for things that might actually happen. Nuclear war is probably not in store for 2018, and if it is, I’ll just open a window. I don’t want to live through that.
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