Finelli’s not from around here; an adopted Midwestern politeness hardly masks direct, fast-thinking, faster-talking East Coast roots, although he won’t tell me where he’s from exactly. He’s guarded like that. He won’t say where he went to college, only that he graduated from a prestigious undergraduate program and then got an MBA; nor will he say where he worked after, only that he started a company on the West Coast to manufacture satellite communications receivers before a Japanese competitor threatened to kill him. He will say he knows the moon landing was faked. In 1982, he moved back east from California and began designing computer systems for a Fortune 100 credit card company.
“We all experience many freakish and unexpected events – you have to be open to suffering a little. The philosopher Schopenhauer talked about how out of the randomness, there is an apparent intention in the fate of an individual that can be glimpsed later on. When you are an old guy, you can look back, and maybe this rambling life has some through-line. Others can see it better sometimes. But when you glimpse it yourself, you see it more clearly than anyone.” – Viggo Mortensen, actor and author of Coincidence of Memory
You can tour this slice of underground history today. After the Southwicks visited the bunker recently, they said they felt even more strongly about the need to prepare. Their family reflects a new preparedness instinct that has been growing since the 9/11 terrorist attacks. After that shock, the government urged people to store food, buy duct tape and roll water barrels into their basements.
One measure of survivalism’s spread is that some people are starting to speak out against it. Max Levchin, a founder of PayPal and of Affirm, a lending startup, told me, “It’s one of the few things about Silicon Valley that I actively dislike—the sense that we are superior giants who move the needle and, even if it’s our own failure, must be spared.”
This group stresses being able to stay alive for indefinite periods in life-threatening wilderness scenarios, including plane crashes, shipwrecks, and being lost in the woods. Concerns are: thirst, hunger, climate, terrain, health, stress, and fear. The rule of 3 is often emphasized as common practice for wilderness survival. The rule states that a human can survive: 3 minutes without air, 3 hours without shelter, 3 days without water, 3 weeks without food. 
After a few days in New Zealand, I could see why one might choose to avoid either question. Under a cerulean blue sky one morning in Auckland, I boarded a helicopter beside a thirty-eight-year-old American named Jim Rohrstaff. After college, in Michigan, Rohrstaff worked as a golf pro, and then in the marketing of luxury golf clubs and property. Upbeat and confident, with shining blue eyes, he moved to New Zealand two and a half years ago, with his wife and two children, to sell property to H.N.W.I. who want to get “far away from all the issues of the world,” he said.
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When Hurricane Sandy hit New York in 2012, Charles realized he needed to prep for a more immediate threat. While Manhattan emerged primarily unscathed, the devastation wrought across the coast of New Jersey, Staten Island, and Queens struck him. The city was able to recover quickly, but if something more catastrophic hit next time, like Hurricane Katrina in 2005, he wasn't so sure.
Finelli sits across from me at the food court picnic table inside the Sam’s Club on Sunshine Street, where he requested we meet. The retired computer systems designer-turned–radio show host and homesteader has salt and pepper hair, wears a plaid shirt and jeans and carries a .45-caliber automatic firearm on his person (he won’t say where). Below his strong jawline hangs a leather bag full of crushed sapphire, meant to enhance his overall health.
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“The answer is you probably could,” she said. Though research suggests it might cause a mild depletion of vitamin C and other antioxidant chemicals, she explained, freeze-drying fruits and vegetables doesn’t have any significant impact on their nutritional value; packaged as stand-alone ingredients, they can even make for a healthy alternative to more caloric snack foods.
“One misconception about prepping is that you’re always thinking there’s going to be some kind of epic disaster,” she told me over the phone from Virginia. “The most common disaster that we prep for, or that happens to us, is a financial problem.” A longtime single mother, Luther said her interest in food storage grew out of a period of “abject poverty” following the 2008 recession. Lisa Bedford, a Texas-based writer who runs the site The Survival Mom, told me she got into disaster preparedness around the same time, when she wasn’t sure if her husband’s construction business would survive the downturn. (Bedford also works as an independent consultant for Thrive Life, meaning that she promotes their products online, and receives a commission on purchases from customers she refers to the company, as well as a discount on products she buys herself.)
James Patrick Douglas, a man of the land in Maine, shows off homesteading techniques he believes will become necessary based upon overpopulation fears; Larry Hall turns an underground missile silo into a bunker to make sure his family is safe during any event; Becky Brown (of Grab n Go Food Storage) is making sure she and others are ready for martial law.
With goTenna you use a simple smartphone messaging app as a platform for sending SOS messages along with your handheld hunting GPS coordinates should you need emergency help. You can also use it to chat with emergency services so they know your exact condition and can prepare accordingly. It’s off-grid survival gear at its best and could be the difference between life and death.
If you find yourself in a survival situation you’re go ing to need rope to help devise shelter or extricate yourself from tight spots. Better yet you’ll need some incredibly tough paracord from Titan. Whether you need to string your food sack from a tree to keep it out of the reach of bears or remove your car from a ditch during rough winter weather Titan MIL-spec paracord is survival gear that can help.
Around 2011, Finelli sat in the waiting room at KWTO ahead of his radio appearance. He was there to spread the gospel of preparedness to family and friends who he thought needed to know. It was his first time on-air. He was nervous. Springfield pain specialist Dr. Norman Shealy noticed Finelli’s angst after he finished his own radio spot and gave him a few drops of Air Bliss, an essential oil blend he developed to calm the nerves. The remedy worked, and Finelli began wearing his new friend Norm’s sapphire crystals around his neck.
When I started putting together my first survival kit, I just collected whatever weird stuff I could find—like tablets that would protect my thyroid from nuclear fallout. My mindset changed when my first daughter was born. I realized I needed a more practical end-of-the-world plan, with equipment that would be useful for things that might actually happen. Nuclear war is probably not in store for 2018, and if it is, I’ll just open a window. I don’t want to live through that.