If the group became indifferent to Finelli’s leadership prior to his ouster, he became just as frustrated with their complacency. Preppers began ignoring his strict no cell phone rule. Few took concrete steps to be more prepared over the years, he says. He’d set out to develop independent thinkers, not apathetic disciples. “I mentioned to the group that at some point, Vinny may not be available,” Finelli says. “So be prepared at a moment’s notice.” That’s why he feels like he failed: He left the preppers unprepared.
Border Wars (2010–15) Breakout (2010–13) Python Hunters (2010–11) Fish Warrior (2010–11) Great Migrations (2010) Aftermath (2010) Alaska Wing Men (2011–12) Hard Time (2011–13) Beast Hunter (2011) Rocket City Rednecks (2011–13) Brain Games (2011–16) Viking Apocalypse (2011) Doomsday Preppers (2012–14) American Weed (2012) Comic Store Heroes (2012) American Gypsies (2012) Abandoned (2012) Evacuate Earth (2012–14) Access 360° World Heritage (2012–15) Are You Tougher Than a Boy Scout? (2013) The Numbers Game (2013) Polygamy, USA (2013) Ultimate Survival Alaska (2013–15) Street Genius (2013–15) Doomsday Castle (2013) Ultimate Airport Dubai (2013–15) Nazi Megastructures (2013) The Legend of Mick Dodge (2014) Duck Quacks Don't Echo (2014) Building Wild (2014–15) Filthy Riches (2014) Going Deep with David Rees (2014) Survive the Tribe (2014–16) Eat: The Story of Food (2014) Crowd Control (2014) Arrepentidos (2014) Underworld, Inc. (2015–16) Remote Survival (2015) The Big Picture with Kal Penn (2015) American Genius (2015) Yukon River Run (2015) China From Above (2015) Breakthrough (2015–16) Saints & Strangers (2015) Asombrosamente (2015) Supercar Megabuild (2016–17) Facing (2016) Years of Living Dangerously (2016) Origins: The Journey of Humankind (2017) The Long Road Home (2017)
When he gets up to show me about his cabin, Pense stands with the height and permanence of the dignified trees that encircle the property. He doesn’t say “um,” or “well”—the slow, deliberate syllables that emanate from his jowls feel like historical record, perhaps with a sprinkle of Americana, but not quite jingoism. Listening to him talk about his life is like having R. Lee Ermey recite your high school American studies textbook, but gentler.

So Southwick and his wife, Kara, also 40, and their six children, ages 13-21, have stored 700 pounds of flour, 600 pounds of sugar, 800 pounds of wheat, water, gas, diesel fuel, chemical suits, coal, charcoal, 14 guns and eight chickens. They're ready to haul it in trucks and trailers to a cabin redoubt 90 minutes from their home in the West Jordan suburb of Salt Lake City if calamity hits.
The fears were different in Silicon Valley. Around the same time that Huffman, on Reddit, was watching the advance of the financial crisis, Justin Kan heard the first inklings of survivalism among his peers. Kan co-founded Twitch, a gaming network that was later sold to Amazon for nearly a billion dollars. “Some of my friends were, like, ‘The breakdown of society is imminent. We should stockpile food,’ ” he said. “I tried to. But then we got a couple of bags of rice and five cans of tomatoes. We would have been dead if there was actually a real problem.” I asked Kan what his prepping friends had in common. “Lots of money and resources,” he said. “What are the other things I can worry about and prepare for? It’s like insurance.”

Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
If the group became indifferent to Finelli’s leadership prior to his ouster, he became just as frustrated with their complacency. Preppers began ignoring his strict no cell phone rule. Few took concrete steps to be more prepared over the years, he says. He’d set out to develop independent thinkers, not apathetic disciples. “I mentioned to the group that at some point, Vinny may not be available,” Finelli says. “So be prepared at a moment’s notice.” That’s why he feels like he failed: He left the preppers unprepared.
“If you’re using it for emergency survival, the fact is you’re going to buy it once, and hopefully you’re not going to use it,” Shields said. “But it’s there as a safety net for you and your family.” That’s what intrigued me about freeze-dried food: You can wait up to a quarter-century to use it, but in an ideal world, you wouldn’t have to eat it at all.

And why shouldn’t they? National Geographic Channel’s Doomsday Preppers doesn’t exactly help viewers understand the plight of the average prepper, the one without 60 guns, scuba diving equipment, a bunker and an armored personnel carrier. “I knew going into it that they would try to sensationalize a lot of stuff,” says Allen, a Springfield, Missouri survivalist who refused to divulge his last name; he appeared on the show in 2012 showing off his aquaponics setup. “If Doomsday Preppers had shown typical preppers on a typical day, it would’ve been pretty boring.”
When Hurricane Sandy hit New York in 2012, Charles realized he needed to prep for a more immediate threat. While Manhattan emerged primarily unscathed, the devastation wrought across the coast of New Jersey, Staten Island, and Queens struck him. The city was able to recover quickly, but if something more catastrophic hit next time, like Hurricane Katrina in 2005, he wasn't so sure.
Individual survivalist preparedness and survivalist groups and forums—both formal and informal—are popular worldwide, most visibly in Australia,[93][94] Austria,[95] Belgium, Canada,[96] France,[97][98] Germany[99] (often organized under the guise of "adventuresport" clubs),[100] Netherlands,[101] New Zealand,[102] Russia,[103] Sweden,[104][105][106] the United Kingdom,[107] and the United States.[23]
Untold numbers of people wind up suffering frostbite, shock or hypothermia every year because they didn’t have adequate survival gear when the weather on their wilderness adventure took a rapid turn for the worse. But it doesn’t have to be that way. The Titan 2-sided Mylar Survival Blanket is light as a feather and yet capable of retaining up to 90% of your body heat.
Over the years, Huffman has become increasingly concerned about basic American political stability and the risk of large-scale unrest. He said, “Some sort of institutional collapse, then you just lose shipping—that sort of stuff.” (Prepper blogs call such a scenario W.R.O.L., “without rule of law.”) Huffman has come to believe that contemporary life rests on a fragile consensus. “I think, to some degree, we all collectively take it on faith that our country works, that our currency is valuable, the peaceful transfer of power—that all of these things that we hold dear work because we believe they work. While I do believe they’re quite resilient, and we’ve been through a lot, certainly we’re going to go through a lot more.”
The LifeStraw filter meets EPA standards and has been shown to remove more than 99.9% of waterborne parasites and bacteria. Humanitarian relief workers in all corners of the globe use the LifeStraw to help bring safe water to threatened communities and refugee camps. The “straw” itself weighs a scant 0.1 pounds and measures 9” in length and 1” in diameter. Few things are worse than being lost and being besieged by waterborne illness. Bring this essential piece of survival gear with you whenever you venture into the wild and make sure water problems are not on the menu.
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