If the group became indifferent to Finelli’s leadership prior to his ouster, he became just as frustrated with their complacency. Preppers began ignoring his strict no cell phone rule. Few took concrete steps to be more prepared over the years, he says. He’d set out to develop independent thinkers, not apathetic disciples. “I mentioned to the group that at some point, Vinny may not be available,” Finelli says. “So be prepared at a moment’s notice.” That’s why he feels like he failed: He left the preppers unprepared.


That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
This group has a primary concern with maintaining some form of legal system and social cohesion after a breakdown in the technical infrastructure of society. They are interested in works like The Postman by David Brin,[48] Lewis Dartnell's The Knowledge: How to Rebuild Our World from Scratch,[49] or Marcus B. Hatfield's The American Common Law: The Customary Law of the American Nation.[50]

Over the phone from the company’s headquarters in Salt Lake City, Shields attributed the spike to the onslaught of natural disasters that left thousands of Americans without food in 2017, and rattled many more. “You got the hurricane that hit Florida, you got the hurricane that hit the Houston area, you got the hurricane that devastated Puerto Rico,” he said. “Geologists are coming out and saying that California is severely overdue for a big earthquake. You got these major events that are taking place that affect mainstream America. So how do you protect your family?”


Preparing for an emergency is different for every family. Naturally, buying nutrient-rich foods and having ways to store and purify water is the first step for everyone. After that first step, deciding what type of supplies and gear to focus on is a personal journey depending on your preparedness goals. Think of your emergency supply as an investment in the health and safety of your family during a crisis.
The survivalist hard-on (yep, and I'll do it again, too) for prophylactics untouched by chemical pleasure-enhancers is the result of drilling deep (told you) into the magical properties of our latex friends. According to our research, these flexible, durable, waterproof wonders will be as much of a deciding factor in your dystopian longevity as fire and can openers.
If the group became indifferent to Finelli’s leadership prior to his ouster, he became just as frustrated with their complacency. Preppers began ignoring his strict no cell phone rule. Few took concrete steps to be more prepared over the years, he says. He’d set out to develop independent thinkers, not apathetic disciples. “I mentioned to the group that at some point, Vinny may not be available,” Finelli says. “So be prepared at a moment’s notice.” That’s why he feels like he failed: He left the preppers unprepared.
If the fire is around you and you can’t escape, you don’t have many options, says Shane Hobel of the Mountain Scout Survival School. If there’s a pool or a pond nearby, jump in and try to wait it out there. Otherwise, if you have time, dig a trench that’s two to three feet deep and long enough for you to lie in. Soak a blanket in water, wrap it around yourself, and lie down in the trench. It’s risky, but at least you’ll have a chance.
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