Hate to break it to you, but your dog probably has a better chance of making it through a total societal collapse than you do. A quick Internet search of "dog survives" lists everything from drowning to being shot, from bear attacks to war -- whereas the closest you've ever come to "surviving disaster" is getting your wisdom teeth pulled, and even then it was only with the help of a cadre of trained medical professionals and a carton of the strongest painkillers on Earth.
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
On the opposite side of the country, similar awkward conversations have been unfolding in some financial circles. Robert H. Dugger worked as a lobbyist for the financial industry before he became a partner at the global hedge fund Tudor Investment Corporation, in 1993. After seventeen years, he retired to focus on philanthropy and his investments. “Anyone who’s in this community knows people who are worried that America is heading toward something like the Russian Revolution,” he told me recently.
Rohrstaff, who co-owns Legacy Partners, a boutique brokerage, wanted me to see Tara Iti, a new luxury-housing development and golf club that appeals mostly to Americans. The helicopter nosed north across the harbor and banked up the coast, across lush forests and fields beyond the city. From above, the sea was a sparkling expanse, scalloped by the wind.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
He points to the cash registers over his left shoulder. “I’ll bet you there’s not one thing you bought today that didn’t use electricity in the transaction,” he says. Before Y2K, Finelli says he owned a small computer manufacturing company and personally upgraded 8,000 operating systems so the dates would roll over from 1999 to 2000. “Because they wouldn’t,” he says. “There was a defect. I know that computer systems are frail because I built them.” He says a widespread power outage would cripple us—no electricity, no trading debt portfolios, no buying wholesale taquitos on credit.
The funny thing about freeze-drying is it’s kind of an exception to the rule. Removing all the water from a floret of broccoli, for example, doesn’t turn it into something new; it simply transforms it into a slightly lesser version of itself. “Once you change the physical structure of something by drying it out all the way,” Allen said, “the texture is never really the same.”
Earthquakes, tornadoes and hurricanes can cause you to leave your home or even be trapped there. Roads could be blocked due to fallen trees, power lines, or even damaged earth from the natural disaster. Rescue crews can not be in all places at once. You may have to wait it out for quite a while before its over. You won't be able to go to the store or to the corner market.
When bands of marauders start roaming the streets, how are you going to keep them out? Tear down a few walls, says Timothy Ferraro, a twenty-five-year construction veteran who's thought about this situation plenty while watching The Walking Dead. "Assuming the attackers don't have a battering ram, you should be able to keep them out using the lumber and drywall already in your home," he says.