This group focuses on surviving brief encounters of violent activity, including personal protection and its legal ramifications, danger awareness, John Boyd's cycle (also known as the OODA loop—observe, orient, decide and act), martial arts, self-defense tactics and tools (both lethal and non-lethal). These survivalist tactics are often firearm-oriented, in order to ensure a method of defense against attackers or home invasion.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
For some, it’s just “brogrammer” entertainment, a kind of real-world sci-fi, with gear; for others, like Huffman, it’s been a concern for years. “Ever since I saw the movie ‘Deep Impact,’ ” he said. The film, released in 1998, depicts a comet striking the Atlantic, and a race to escape the tsunami. “Everybody’s trying to get out, and they’re stuck in traffic. That scene happened to be filmed near my high school. Every time I drove through that stretch of road, I would think, I need to own a motorcycle because everybody else is screwed.”
This is a very interesting premise, but the episodes get tiresome as the format is increasingly repetitive. Also, some really obvious mistakes that the preppers make are sometimes ignored: shelves full of glass bottles at eye level (no lip on shelves) in preparation for a major earthquake? Also, the one issue preparation (climate change, economic collapse, Yellowstone blowing up, etc.) seems tunnel-visioned, but apparently the shows' writers need that statement as a justification for their script. The fact is that most of the preppers and the needed preparations that each makes are very much the same in the outcomes they're working toward.
Here are the latest news items and commentary on current economics news, market trends, stocks, investing opportunities, and the precious metals markets. We also cover hedges, derivatives, and obscura. And it bears mention that most of these items are from the “tangibles heavy” contrarian perspective of JWR. (SurvivalBlog’s Founder and Senior Editor.) Today’s focus is on Swiss Watches. (See the Economy & Finance section.)
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
If a silo in Kansas is not remote or private enough, there is another option. In the first seven days after Donald Trump’s election, 13,401 Americans registered with New Zealand’s immigration authorities, the first official step toward seeking residency—more than seventeen times the usual rate. The New Zealand Herald reported the surge beneath the headline “Trump Apocalypse.”
In recent years, survivalism has been edging deeper into mainstream culture. In 2012, National Geographic Channel launched “Doomsday Preppers,” a reality show featuring a series of Americans bracing for what they called S.H.T.F. (when the “shit hits the fan”). The première drew more than four million viewers, and, by the end of the first season, it was the most popular show in the channel’s history. A survey commissioned by National Geographic found that forty per cent of Americans believed that stocking up on supplies or building a bomb shelter was a wiser investment than a 401(k). Online, the prepper discussions run from folksy (“A Mom’s Guide to Preparing for Civil Unrest”) to grim (“How to Eat a Pine Tree to Survive”).
Let’s get all the sophomoric jokes out of the way. In this context, the “pocket rocket” moniker refers to an ultralight camp stove that is perfect for backcountry hunters, long-distance hikers, bug-out preppers, and anyone else who may need to cook a hot meal quickly while off the grid. The Pocket Rocket 2 is half the weight of the first version, and it can boil a quart of water in only three and a half minutes. Of course, you’ll need a fuel canister to provide the heat (isobutane-propane fuel canisters are designed to fit this stove, and they offer great temperature and altitude tolerance). Once the self-sealing fuel canister is screwed into place, using the stove is a breeze. The serrated pot-supports can hold a variety of pots and pans. The adjustable flame can go low to simmer food, high for a fast boil, or anywhere in between. You can even use it like a blowtorch to start a stubborn campfire. The stove also comes with a lightweight case for protection, and it easily packs down to store in your cookpot (or your pocket).
Paracord is one of the most versatile pieces of survival gear you can carry. It has applications as diverse as helping you set up a makeshift tent to creating a clothesline for drying wet clothes to establishing a perimeter around your campsite that will warn you of the approach of curious or hungry mammals. On top of that you can use it to transcend physical obstacles like small cliffs you might encounter as you attempt to reach civilization. It’s essential survival gear for the person that likes to be prepared for any eventuality.
This past September, Wise Company’s products proved lifesaving in a very urgent sense: Strapped for rations following the double whammy of Harvey in Texas and Irma in South Florida, FEMA placed an order for 2 million servings of food to relieve Maria’s victims in Puerto Rico. On a typical day, though, its selection of 72-hour, one-week, and one-month survival kits, packaged in boxes that can easily fit under a bed, seems more geared toward everyday Americans looking to prepare for the unknown.