Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
We get that creature comforts will be ever more important as the things that used to make us happy slowly break and crumble around us. But do you really want to put a ton of effort into opening a bakery when everything is going to shit? And we hate to be the bearers of bad news, but no amount of odor elimination is going to stop the uncivilized world from smelling really, really bad.

To answer that question, I found myself in the Siloam Cafe in Siloam Springs, Arkansas, seated across from Martin Fletchall, a disabled veteran who says God called him and his family to the Ozarks from Montana. He prefers to be called Fletch. Fletch is in his 40s, wears a white beard, a camouflage hoodie and matching hat and orders toast, eggs and steak, which costs less than $4. He agreed to meet me after a few weeks of exchanging emails and vetting that I wasn’t actually a “social justice warrior.” 

I emerged around eight the next morning to find Hall and Menosky in the common area, drinking coffee and watching a campaign-news brief on “Fox & Friends.” It was five days before the election, and Hall, who is a Republican, described himself as a cautious Trump supporter. “Of the two running, I’m hoping that his business acumen will override some of his knee-jerk stuff.” Watching Trump and Clinton rallies on television, he was struck by how large and enthusiastic Trump’s crowds appeared. “I just don’t believe the polls,” he said.


Hall got the idea for the project about a decade ago, when he read that the federal government was reinvesting in catastrophe planning, which had languished after the Cold War. During the September 11th attacks, the Bush Administration activated a “continuity of government” plan, transporting selected federal workers by helicopter and bus to fortified locations, but, after years of disuse, computers and other equipment in the bunkers were out of date. Bush ordered a renewed focus on continuity plans, and FEMA launched annual government-wide exercises. (The most recent, Eagle Horizon, in 2015, simulated hurricanes, improvised nuclear devices, earthquakes, and cyberattacks.)

Browse through our selection of emergency gear to find everything you need to supplement your existing emergency preparedness packs or choose from one of our Emergency Essentials ® survival kits, already assembled and ready for use. We offer kits for individuals and families, filled with the basic tools and emergency gear to survive for up to 72 hours during any emergency situation.

It was, however, the first spiritual healing session since Andrew: took over. Andrew: is a Mennonite, hardly a contemporary sect of Christianity—the denomination is currently split on whether homosexuality is a sin. Andrew: believes Christians are being persecuted in the United States today, and the “sodomites” are lucky. Because they “don’t have children,” he says, the Department of Human Services can’t take their kids away, like they did his first daughter 30 years ago when the 22-month-old burned herself on a range stove and Andrew: refused to take her to the hospital because he doesn’t trust doctors. I asked what he meant by sodomites. “The gay community,” he says. “The scripture calls them sodomites, so we have to be honest. They’re not gay at all; usually they’re very unhappy.”
Survivalism, the practice of preparing for a crackup of civilization, tends to evoke a certain picture: the woodsman in the tinfoil hat, the hysteric with the hoard of beans, the religious doomsayer. But in recent years survivalism has expanded to more affluent quarters, taking root in Silicon Valley and New York City, among technology executives, hedge-fund managers, and others in their economic cohort.
In this review guide we’re going to shine a light on 21 essential pieces of survival gear everyone should seriously consider having in their survival pack. We’re going to concentrate on survival gear aimed at aiding those engaged in outdoor activities and not those forced from their home by natural disaster, although some of these products will also be useful in those types of situations. We’ll start by highlighting 3 pieces of must have survival gear; those thing we would not venture into the wilderness without, and then move on to other valuable survival aids you’ll want to think about packing.

In the next decade Howard Ruff warned about socio-economic collapse in his 1974 book Famine and Survival in America. Ruff's book was published during a period of rampant inflation in the wake of the 1973 oil crisis. Most of the elements of survivalism can be found there, including advice on food storage. The book championed the claim that precious metals, such as gold and silver, have an intrinsic worth that makes them more usable in the event of a socioeconomic collapse than fiat currency. Ruff later published milder variations of the same themes, such as How to Prosper During the Coming Bad Years, a best-seller in 1979.


A major #winterstorm is expected to impact a large portion of the East Coast from Friday into the weekend. A weak low pressure system currently moving out of t...he central Rockies into the central Plains will dip southeastward and begin to develop as it moves towards the central Gulf coast Thursday night into Friday. This low will then inject moisture from the Gulf of Mexico while pulling in arctic air from the north. This will result in a high-impact winter storm event across the central and southern Appalachians and through the mid-Atlantic states from Friday into the weekend. Snowfall totals may exceed 2 feet in portions of these states, including the Baltimore and Washington D.C. metropolitan areas. Strong winds will likely combine with heavy snow to produce life-threatening blizzard conditions across portions of the mid-Atlantic Friday night and Saturday. In addition, significant icing is likely for portions of Kentucky and North Carolina where ice accumulations exceeding half an inch are possible. There is also the potential for damaging winds, especially along the coastal areas, resulting in widespread moderate coastal flooding. Coastal flooding could be major in New York, New Jersey, and Delaware. This video shows an animation of WPC forecast charts through the storm and into next Wednesday.
Reader D.S. sent in this article that claims that leaked documents prove George Soros has been working with the UN supporting the illegal migrant crises. While the link to Soros is tenuous at best, I have no doubt that the UN has its hand in supporting the caravan. I also suspect that since branded aid bags have been spotted among the caravan that there are U.S. citizens involved as well. I do find the timing of the caravan highly suspicious. When the caravan fell behind schedule, the addition of trucks and buses in Mexico only adds to that suspicion. Given that the UN so readily works contrary to the National Sovereignty of the U.S., it’s past time to re-home them.
Doug Huffman is prepared, teaching techniques for surviving a second depression based upon America's massive debts.; Dianne and Greg Rogers, dedicated parents in Canada, are concerned with future events affecting their home-life; Ed and Dianna Peden ("still living in the 60's"), of Topeka, Kansas are preparing to survive fully underground in their decommissioned Atlas missile silo when doomsday arrives.
If a silo in Kansas is not remote or private enough, there is another option. In the first seven days after Donald Trump’s election, 13,401 Americans registered with New Zealand’s immigration authorities, the first official step toward seeking residency—more than seventeen times the usual rate. The New Zealand Herald reported the surge beneath the headline “Trump Apocalypse.”
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
The 66-year-old tried starting his own spinoff meetup. Ozarks Resilience Group was to be a pragmatic organization that ran drills on real-life scenarios like hiking out of town with a bug-out bag. After six months of nonparticipation, he gave up. Allen estimates there are several hundred “hardcore preppers” in Springfield, but at most, there’s two dozen whom he would trust in an emergency. 

Adherents of the back-to-the-land movement inspired by Helen and Scott Nearing, sporadically popular in the United States in the 1930s and 1970s (exemplified by The Mother Earth News magazine), share many of the same interests in self-sufficiency and preparedness. Back-to-the-landers differ from most survivalists in that they have a greater interest in ecology and counterculture. Despite these differences, The Mother Earth News was widely read by survivalists as well as back-to-the-landers during that magazine's early years, and there was some overlap between the two movements.
Fletch runs the YouTube channel OzarksTactical Homesteading, the description of which reads, “Liberty-minded, faith-based, pro-Second Amendment, pro–home school.” He posts videos on prepping and reviews tactical gear from his property somewhere in northwest Arkansas. Occasionally, Fletch records rants in the car. The mainstream media and Walmart door greeters—the “door gestapo”—are recent targets of his iPhone manifesto. He’s gained more than 5,000 subscribers since launching the channel in 2011. 
If a silo in Kansas is not remote or private enough, there is another option. In the first seven days after Donald Trump’s election, 13,401 Americans registered with New Zealand’s immigration authorities, the first official step toward seeking residency—more than seventeen times the usual rate. The New Zealand Herald reported the surge beneath the headline “Trump Apocalypse.”
Fletch runs the YouTube channel OzarksTactical Homesteading, the description of which reads, “Liberty-minded, faith-based, pro-Second Amendment, pro–home school.” He posts videos on prepping and reviews tactical gear from his property somewhere in northwest Arkansas. Occasionally, Fletch records rants in the car. The mainstream media and Walmart door greeters—the “door gestapo”—are recent targets of his iPhone manifesto. He’s gained more than 5,000 subscribers since launching the channel in 2011. 
Doomsday Preppers has received varied reviews. Neil Genzlinger in The New York Times condemned it as an "absurd excess on display and at what an easy target the prepper worldview is for ridicule," noting, "how offensively anti-life these shows are, full of contempt for humankind."[7] Nevertheless, "The program has been a ratings bonanza, with a 60-percent male audience, with an average age of 44."[8] "Doomsday Preppers is the network's most-watched series".[9] Brooklyn Bagwell, casting director for the second season, claimed it was the highest-rated show in the history of the National Geographic Channel.[10]

As Huffman, of Reddit, observed, our technologies have made us more alert to risk, but have also made us more panicky; they facilitate the tribal temptation to cocoon, to seclude ourselves from opponents, and to fortify ourselves against our fears, instead of attacking the sources of them. Justin Kan, the technology investor who had made a halfhearted effort to stock up on food, recalled a recent phone call from a friend at a hedge fund. “He was telling me we should buy land in New Zealand as a backup. He’s, like, ‘What’s the percentage chance that Trump is actually a fascist dictator? Maybe it’s low, but the expected value of having an escape hatch is pretty high.’ ”


Survivalists maintain their group identity by using specialized terminology not generally understood outside their circles. They often use military acronyms such as OPSEC and SOP, as well as terminology common among adherents to gun culture or the peak oil scenario. They also use terms that are unique to their own survivalist groups; common acronyms include:

In our current economic environment, prices continue to rise. The best time to start investing in your family’s health and safety is now. By making a list of necessities and gradually stocking your survival storage pantry now, you can take advantage of discounts and special pricing. Be proactive. Minimize rotation expenses by choosing supplies with a longer shelf life.

On the opposite side of the country, similar awkward conversations have been unfolding in some financial circles. Robert H. Dugger worked as a lobbyist for the financial industry before he became a partner at the global hedge fund Tudor Investment Corporation, in 1993. After seventeen years, he retired to focus on philanthropy and his investments. “Anyone who’s in this community knows people who are worried that America is heading toward something like the Russian Revolution,” he told me recently.

The compass will get you moving in the right direction but when night descends you’ll need a strong dependable light source and the J5 Tactical flashlight is that and more. The J5 produces an incredibly intense beam from a single AA battery. It’s essential survival gear that can be seen from miles away so even if you can’t see anyone else there’s a good chance someone else will see you.
While media coverage has often focused on a certain gun-toting, masculine segment of the subculture, both women described being drawn to prepping as a form of female self-empowerment. As Bedford sees it, finding yourself unprepared in the midst of a crisis can be a “terrible feeling of weakness” for a mother. “It makes sense to be empowered and trained and have the right supplies—and in this case, to have extra food on hand—because as a mom in particular, your family just relies on you,” she said.
Paracord is one of the most versatile pieces of survival gear you can carry. It has applications as diverse as helping you set up a makeshift tent to creating a clothesline for drying wet clothes to establishing a perimeter around your campsite that will warn you of the approach of curious or hungry mammals. On top of that you can use it to transcend physical obstacles like small cliffs you might encounter as you attempt to reach civilization. It’s essential survival gear for the person that likes to be prepared for any eventuality.

When I got into bed that night, I noticed I was feeling a little off. Though I’d technically consumed enough calories, my stomach was still gnawing with hunger, and when I woke up the next morning, I felt energyless. I phoned Dr. Lisa Young, a New York–based nutritionist and adjunct professor at NYU, with a question: Is it really possible to live off freeze-dried food?
“It may be necessary to prepare defences against the unwelcome attentions of your neighbours,” read one article, before describing the process of obtaining a British firearms licence. Another feature, on how to manage food supplies, pointed out that one month after seeking refuge, shortages in even the best-stocked shelters would become apparent. But that would just have to be dealt with, as “the maintenance of law and order, burial of the dead, etc… will almost certainly take priority.”
When you’re cold and wet and in desperate need of warming up you need a dependable way to get a fire started. The Gerber Bear Grylls fire starter is simplicity itself with one end providing a ferro rod to create a spark and the other a metal striker. There’s a lanyard running through both ends so you don’t lose track of anything and a powerful emergency whistle on that same lanyard that will allow you to signal for help. The whole thing tucks away neatly into a waterproof storage unit that measures a modest 4 ¾” in length. Mastery of fire is what separates us from wildlife. This piece of fire-related survival gear can ensure you walk out of the woods at the end of your ordeal.
The federal government is concerned, too. An October 2017 House hearing on the EMP threat noted that The Great Northeast Blackout of 2003 plunged 50 million Americans into darkness for a day, contributed to 11 deaths, and cost the country $6 billion, all because a powerline near Cleveland zapped a tree branch that damaged 0.00001 percent of the grid. In 2012, a high-voltage powerline failure caused the world’s biggest blackout, plunging 670 million Indians into darkness.
“And carnal nature said, ‘I’ve got eight shots, they’re not by their weapons, I’m going to kill every damn one of them.’ And then I saw the women. Hollow-faced, it looked like you had draped skeletons with cloth. Horrible, and the children were the same way. Far, far worse than anything I had ever imagined. I could see it, I could smell it, I could taste it, I could feel it. It was real. It’s going to be an experience you don’t want to go through.”—A dream Len Pense had, circa Fall 2017.  
In 1980, John Pugsley published the book The Alpha Strategy. It was on The New York Times Best Seller list for nine weeks in 1981.[11][12] After 28 years in circulation, The Alpha Strategy remains popular with survivalists, and is considered a standard reference on stocking food and household supplies as a hedge against inflation and future shortages.[13][14]
“I’m actually responsible, indirectly, for the end of the meetups,” Dr. Shealy tells me inside his Springfield clinic off Chestnut Expressway, and not just because he thinks the earth is more than 6,000 years old. (Andrew: says you can’t trust anyone who believes that.) He sports a red crewneck, navy blue sweatpants, a stretchy metal watch and rectangular glasses. The 85-year-old—he’s more energetic than most people half his age—specializes in holistic medicine; the first thing he asks me is my birthday, and do I know what my astrological sign means. On my way out, he asks if he can hug me, and when I oblige, a toothy grin pulls wide the spritely doctor’s cheeks. “I believe it’s an important part of human contact,” he says. 

DIY home surgeons will be excited to know epinephrine can actually be used with lidocaine (a numbing agent) to restrict blood vessels for faster wound repair. (Note: Cracked in no way condones performing self-surgery.) When sanitization resources become limited, the speed with which a wound can heal will have a drastic impact on survival rates. The longer a wound stays open and bloody, the more likely you are to get infections. Infections have historically been some of the most deadly and difficult-to-treat medical conditions, and even today they are not always easily survivable.


Tim Chang, a forty-four-year-old managing director at Mayfield Fund, a venture-capital firm, told me, “There’s a bunch of us in the Valley. We meet up and have these financial-hacking dinners and talk about backup plans people are doing. It runs the gamut from a lot of people stocking up on Bitcoin and cryptocurrency, to figuring out how to get second passports if they need it, to having vacation homes in other countries that could be escape havens.” He said, “I’ll be candid: I’m stockpiling now on real estate to generate passive income but also to have havens to go to.” He and his wife, who is in technology, keep a set of bags packed for themselves and their four-year-old daughter. He told me, “I kind of have this terror scenario: ‘Oh, my God, if there is a civil war or a giant earthquake that cleaves off part of California, we want to be ready.’ ”


There is, however, a pretty solid list of people you should be on the lookout for. If through your long-game recruiting process you come across one of these, snag them up, because they’ll be assets to your group and your cause. Many of these are merely the opposite of the “who you do not want” list, but they are worth specifically talking about. Keep in mind that you won’t generally find these guys from an internet forum or comment pool; then again, you shouldn’t be recruiting from the internet anyway, right?
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