Doomsday Preppers was an American reality television series that aired on the National Geographic Channel from 2011 to 2014. The program profiles various survivalists, or "preppers", who are preparing to survive the various circumstances that may cause the end of civilization, including economic collapse, societal collapse, and electromagnetic pulse. The quality of their preparations is graded by the consulting company Practical Preppers, who provide analysis and recommendations for improvements.
How many wealthy Americans are really making preparations for a catastrophe? It’s hard to know exactly; a lot of people don’t like to talk about it. (“Anonymity is priceless,” one hedge-fund manager told me, declining an interview.) Sometimes the topic emerges in unexpected ways. Reid Hoffman, the co-founder of LinkedIn and a prominent investor, recalls telling a friend that he was thinking of visiting New Zealand. “Oh, are you going to get apocalypse insurance?” the friend asked. “I’m, like, Huh?” Hoffman told me. New Zealand, he discovered, is a favored refuge in the event of a cataclysm. Hoffman said, “Saying you’re ‘buying a house in New Zealand’ is kind of a wink, wink, say no more. Once you’ve done the Masonic handshake, they’ll be, like, ‘Oh, you know, I have a broker who sells old ICBM silos, and they’re nuclear-hardened, and they kind of look like they would be interesting to live in.’ ”
The funny thing about freeze-drying is it’s kind of an exception to the rule. Removing all the water from a floret of broccoli, for example, doesn’t turn it into something new; it simply transforms it into a slightly lesser version of itself. “Once you change the physical structure of something by drying it out all the way,” Allen said, “the texture is never really the same.”
Fletch runs the YouTube channel OzarksTactical Homesteading, the description of which reads, “Liberty-minded, faith-based, pro-Second Amendment, pro–home school.” He posts videos on prepping and reviews tactical gear from his property somewhere in northwest Arkansas. Occasionally, Fletch records rants in the car. The mainstream media and Walmart door greeters—the “door gestapo”—are recent targets of his iPhone manifesto. He’s gained more than 5,000 subscribers since launching the channel in 2011.
Over the years, Huffman has become increasingly concerned about basic American political stability and the risk of large-scale unrest. He said, “Some sort of institutional collapse, then you just lose shipping—that sort of stuff.” (Prepper blogs call such a scenario W.R.O.L., “without rule of law.”) Huffman has come to believe that contemporary life rests on a fragile consensus. “I think, to some degree, we all collectively take it on faith that our country works, that our currency is valuable, the peaceful transfer of power—that all of these things that we hold dear work because we believe they work. While I do believe they’re quite resilient, and we’ve been through a lot, certainly we’re going to go through a lot more.”
Earthquakes, tornadoes and hurricanes can cause you to leave your home or even be trapped there. Roads could be blocked due to fallen trees, power lines, or even damaged earth from the natural disaster. Rescue crews can not be in all places at once. You may have to wait it out for quite a while before its over. You won't be able to go to the store or to the corner market.
I called a Silicon Valley sage, Stewart Brand, the author and entrepreneur whom Steve Jobs credited as an inspiration. In the sixties and seventies, Brand’s “Whole Earth Catalog” attracted a cult following, with its mixture of hippie and techie advice. (The motto: “We are as gods and might as well get good at it.”) Brand told me that he explored survivalism in the seventies, but not for long. “Generally, I find the idea that ‘Oh, my God, the world’s all going to fall apart’ strange,” he said.
When bands of marauders start roaming the streets, how are you going to keep them out? Tear down a few walls, says Timothy Ferraro, a twenty-five-year construction veteran who's thought about this situation plenty while watching The Walking Dead. "Assuming the attackers don't have a battering ram, you should be able to keep them out using the lumber and drywall already in your home," he says.