Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
People who want to learn are worth something, because they WILL learn if taught. They’re hungry for knowledge, and they don’t allow their ego to get in the way of their training. If you know more than they do on a subject, they’ll want you to show them what they don’t know, regardless of who you are. You won’t hear their arrogance drowning out the mission; instead, you’ll see someone who is humble and willing to work. Even someone with no skills, who is eager to put in the work and learn is better than someone with a skill who refuses to learn anything new. The flip side of that is someone who brings better skills than you have to the table in a certain area. If they’re willing to teach you, be willing to learn yourself as well.
Say what you want about the "characters" involved in the various episodes, but the bottom line is this - are you prepared? Likewise, do you have any friends or colleagues who you have bounced ideas off to create and assemble your emergency reaction plan? Probably not, is my guess. On the other hand, with these videos, you can extract the good and bad, the essential and non-essential, and develop your own plan. The program presents 2-4 different groups of individuals in each episode with a different crisis focus. For example, some preppers focus on EMP (Electronic Magnetic Pulse) disasters, other focus on the results of an economy meltdown, others on natural and man-made disasters. In any case, the concept each prepper conveys is the Boy Scout motto of "Be Prepared". My thinking is that anyone who watches this series (at least this 1st season) will have a better chance to formulate their own ideas of whether making any emergency plans is worth their while. And if so, it's quite easy to filter through the sometimes odd personalities who've made the show what it is. Thing is, after an emergency, the issue of odd personalities will be a moot point. As they say, would you rather be six months too early or one-day too late in your emergency planing? My thinking is that everyone should analyze their own exposure to disaster (e.g., hurricanes, storm surges, tsunamis, nuclear radiation leakage, earthquakes, floods, and of course the darker concept of whether or not these United States of America will always be acceptably free and that our way of life will never be challenged). In any case, be prepared, patriots.
For some, it’s just “brogrammer” entertainment, a kind of real-world sci-fi, with gear; for others, like Huffman, it’s been a concern for years. “Ever since I saw the movie ‘Deep Impact,’ ” he said. The film, released in 1998, depicts a comet striking the Atlantic, and a race to escape the tsunami. “Everybody’s trying to get out, and they’re stuck in traffic. That scene happened to be filmed near my high school. Every time I drove through that stretch of road, I would think, I need to own a motorcycle because everybody else is screwed.”
Survivalists' concerns and preparations have changed over the years. During the 1970s, fears were economic collapse, hyperinflation, and famine. Preparations included food storage and survival retreats in the country which could be farmed. Some survivalists stockpiled precious metals and barterable goods (such as common-caliber ammunition) because they assumed that paper currency would become worthless. During the early 1980s, nuclear war became a common fear, and some survivalists constructed fallout shelters.
We get that creature comforts will be ever more important as the things that used to make us happy slowly break and crumble around us. But do you really want to put a ton of effort into opening a bakery when everything is going to shit? And we hate to be the bearers of bad news, but no amount of odor elimination is going to stop the uncivilized world from smelling really, really bad.

In the early ’80s on a job for the State Department to reinforce U.S. embassies and consulates following the 1983 Beirut barracks bombings, Pense says he and other government contractors around the U.S. converged on CIA headquarters at Langley, Virginia. The consortium of engineers traded notes and decided that the U.S. power grid was vulnerable. Inadequate, Pense says, compared to everything that’s been hung on it, and that was three decades ago. Three high-altitude electromagnetic pulses (EMPs) could take the whole thing down. Like New York City’s 1977 blackout, looting and pillaging would rule the streets, and that’s if they can get the lights back on quickly enough—if the power stays off for too long, order is lost forever. 

As Huffman, of Reddit, observed, our technologies have made us more alert to risk, but have also made us more panicky; they facilitate the tribal temptation to cocoon, to seclude ourselves from opponents, and to fortify ourselves against our fears, instead of attacking the sources of them. Justin Kan, the technology investor who had made a halfhearted effort to stock up on food, recalled a recent phone call from a friend at a hedge fund. “He was telling me we should buy land in New Zealand as a backup. He’s, like, ‘What’s the percentage chance that Trump is actually a fascist dictator? Maybe it’s low, but the expected value of having an escape hatch is pretty high.’ ”
Personal Locator Beacons: These are smaller, affordable, reliable, and offer many new features. Companies like SPOT and DeLorme now offer products that post almost real-time tracks of adventurers far off the grid. The SPOT Gen3, for example, sells for as low as $150 and enables users to send simple, pre-programmed messages (all ok, send help, etc.) to friends and family or initiate rescue through a first-responder network.

On the opposite side of the country, similar awkward conversations have been unfolding in some financial circles. Robert H. Dugger worked as a lobbyist for the financial industry before he became a partner at the global hedge fund Tudor Investment Corporation, in 1993. After seventeen years, he retired to focus on philanthropy and his investments. “Anyone who’s in this community knows people who are worried that America is heading toward something like the Russian Revolution,” he told me recently.
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The SEVENTY2 survival system from Uncharted Supply Co. offers everything you need to survive the first 72 hours of a disaster scenario. This survival kit is complete with 35 high-quality survival tools, including fire starters, a water filtration system, First Aid items, calorie-dense rations, and navigation tools—and that’s only the beginning. Trusted experts have collected only the most necessary tools to ensure you have everything you need to survive—and nothing you don’t. Don’t get weighed down with arbitrary survival gear; with the SEVENTY2 in hand, you can have peace of mind that you’re prepared for anything.
The Cold War era civil defense programs promoted public atomic bomb shelters, personal fallout shelters, and training for children, such as the Duck and Cover films. The Church of Jesus Christ of Latter-day Saints (LDS Church) long directed its members to store a year's worth of food for themselves and their families in preparation for such possibilities;[3] but the current teaching advises only a three-month supply.[3]
I just did a quick calculation and found that the spot silver-to-spot gold ratio just hit 86.6-to-1. This is an ideal time to ratio trade out of gold, into silver. And if you haven’t already done so, I suggest getting shed of any “paper”/ETF  metals, and parlay that into physical metals, in your own possession. With more market mayhem on the horizon, it is time to hunker down.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
David Sarti, a YouTube "firearms instructor" and self-taught survivalist, is prepared for an electrical grid failure; Kellene Bishop of Utah has stocked only the finest gourmet survival foods in preparation for financial collapse; Kathy Harrison, "the Doris Day of Doom", has prepared her local community for a New Madrid earthquake; Dennis Evers brings the family together to survive global chaos caused by hyperinflation.
I may be a little biased about this one (since I wrote it), but I still believe this is a great addition to your outdoor survival library. The Ultimate Bushcraft Survival Manual will teach the reader how to survive in the wild with just their wits and a few tools, plus it is stuffed with great pictures and illustrations. Remember also that paper survival books are portable, long-lasting, invulnerable to cyber-attacks and completely EMP proof.
Pense was born in the Dust Bowl during the Great Depression. He was 5 years old when the bombs fell over Pearl Harbor. His food was rationed. He got bronchiectasis during Black Sunday as an infant and “forgot to tell” the Army so he could serve; he stayed in the service until the doctors found out. He’s a product of a generation when people were prepared, not because it was stylish or social, but because it was what you had to do. He tells me all this as his still-strong arm puts another log on the fire, and I can’t help but wonder what the world will be like when resilient people like him are gone. 
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