I called a Silicon Valley sage, Stewart Brand, the author and entrepreneur whom Steve Jobs credited as an inspiration. In the sixties and seventies, Brand’s “Whole Earth Catalog” attracted a cult following, with its mixture of hippie and techie advice. (The motto: “We are as gods and might as well get good at it.”) Brand told me that he explored survivalism in the seventies, but not for long. “Generally, I find the idea that ‘Oh, my God, the world’s all going to fall apart’ strange,” he said.
Doomsday Preppers has received varied reviews. Neil Genzlinger in The New York Times condemned it as an "absurd excess on display and at what an easy target the prepper worldview is for ridicule," noting, "how offensively anti-life these shows are, full of contempt for humankind." Nevertheless, "The program has been a ratings bonanza, with a 60-percent male audience, with an average age of 44." "Doomsday Preppers is the network's most-watched series". Brooklyn Bagwell, casting director for the second season, claimed it was the highest-rated show in the history of the National Geographic Channel.
What programs like Doomsday Preppers have accomplished, or at least contributed to, is turning sometimes well-informed, sometimes totally unwarranted paranoia into a booming prepper-industrial complex. Each year, swap meets pack hundreds of convention centers and fairgrounds across the nation—they’re like camping shows with a dose of military surplus and hands-on instructional sessions. The September 2017 Kansas City Survival Expo & Gun Show, for instance, had tips on seed saving, “Overcoming 900 Health Diseases” and “A Devastating Street Self-Defense System.” The latter was taught by Norman Cantwell, who inspired Patrick Swayze’s character in Roadhouse. You get the feeling that he and Steven Seagal would be friends.
Let’s get all the sophomoric jokes out of the way. In this context, the “pocket rocket” moniker refers to an ultralight camp stove that is perfect for backcountry hunters, long-distance hikers, bug-out preppers, and anyone else who may need to cook a hot meal quickly while off the grid. The Pocket Rocket 2 is half the weight of the first version, and it can boil a quart of water in only three and a half minutes. Of course, you’ll need a fuel canister to provide the heat (isobutane-propane fuel canisters are designed to fit this stove, and they offer great temperature and altitude tolerance). Once the self-sealing fuel canister is screwed into place, using the stove is a breeze. The serrated pot-supports can hold a variety of pots and pans. The adjustable flame can go low to simmer food, high for a fast boil, or anywhere in between. You can even use it like a blowtorch to start a stubborn campfire. The stove also comes with a lightweight case for protection, and it easily packs down to store in your cookpot (or your pocket).
Although there is a general public policy debate over whether the world's supply of oil reserves has peaked and the need for alternative fuels, this group believes that peak oil is a near term threat to Western civilization, and take appropriate measures, usually involving relocation to an agriculturally self-sufficient survival retreat.