Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
Lindsay, a radio host and a supporter of the back-to-the-land movement is preparing for a total failure of the agricultural and food system with her family and some friends. Meanwhile Jim D and his daughter is preparing for a cyber-terrorist attack which can shut down today's technology and even cause the power grid to shut down. He is using his bug-out vehicle called The Behemoth.
What’s a bivvy? Glad you asked. The modern term refers to a weatherproof bag that is used in the wilderness or in an emergency setting to provide shelter (typically for one person, like a sleeping bag). We get the word from the UK (where they spell it with two “V”s), and it’s based on the more familiar word bivouac (meaning a temporary encampment). A bivy can be used in conjunction with a sleeping bag, to create a more weather resistant shell, or a heat reflecting liner. Or the bag can be used as a standalone shelter. Items like these have been on the market for years, but as materials improve – their weight keeps dropping and their effectiveness is increasing. Enter the TACT Bivvy Emergency Sleeping Bag from Survival Frog. This tight-packing bivy is made from our HeatEcho™ thermal reflective material to hold in your precious body heat. Like a space blanket, these remarkable materials can reflect back as much as 90% of your body heat. The bag is also windproof, waterproof and reinforced with taped seams. These are a great survival resource for your vehicle (particularly in the winter), but they’re a great fit in your survival kit or bug out bag too. Each one packs down small into nylon stuff sack provided, and they weigh less than 5 ounces each. There is a bright orange version, perfect for assisting SAR crews in finding you. You can also get a green version, for a lower profile in the wild. Either way, it’s a feather-weight shelter that fits in the palm of your hand!
Like any emergency kit, the Pocket Survival Pak — which was developed by Doug Ritter, founder of the survivalist website Equipped To Survive — can help lost or injured explorers signal helicopters and planes, start fires, boil water, melt snow for water, catch fish, navigate through the woods, trap small animals, perform rudimentary first aid, and repair damaged gear.

Business for Hardened Structures, an engineering firm based in Virginia Beach, is up roughly 40% since 2005, co-owner Brian Camden says. Some of his clients buy gold and silver and other precious metals as a hedge against a possible collapse of the currency, and they want to be able to protect it and their families, he says. So his company designs ways to build underground bunkers, strengthen walls and improve security systems on homes.
While media coverage has often focused on a certain gun-toting, masculine segment of the subculture, both women described being drawn to prepping as a form of female self-empowerment. As Bedford sees it, finding yourself unprepared in the midst of a crisis can be a “terrible feeling of weakness” for a mother. “It makes sense to be empowered and trained and have the right supplies—and in this case, to have extra food on hand—because as a mom in particular, your family just relies on you,” she said.
In our current economic environment, prices continue to rise. The best time to start investing in your family’s health and safety is now. By making a list of necessities and gradually stocking your survival storage pantry now, you can take advantage of discounts and special pricing. Be proactive. Minimize rotation expenses by choosing supplies with a longer shelf life.
One major upside of freeze-dried food is its convenience. Since all its water content has been removed—via a process that involves exposing food to subzero temperatures, while removing the resulting water vapor with a vacuum—it’s easier than canned goods to transport on the fly. To “cook” Wise Company’s six-grain Apple Cinnamon Cereal, you just boil three and a half cups of water, dump in the powdery contents of the bag (minus the oxygen absorber), and cover the pot for 12 to 15 minutes.
Fear of disaster is healthy if it spurs action to prevent it. But élite survivalism is not a step toward prevention; it is an act of withdrawal. Philanthropy in America is still three times as large, as a share of G.D.P., as philanthropy in the next closest country, the United Kingdom. But it is now accompanied by a gesture of surrender, a quiet disinvestment by some of America’s most successful and powerful people. Faced with evidence of frailty in the American project, in the institutions and norms from which they have benefitted, some are permitting themselves to imagine failure. It is a gilded despair.
Although declining salmon numbers, pollution and noise disturbance pose the most immediate threats to the whales' survival, Millman reports that other factors may be at play. — Meilan Solly, Smithsonian, "Pacific Northwest Orca Population Hits 30-Year-Low," 10 July 2018 As the South Wales side look to avoid relegation, Dzyuba could help to provide the goals which are so pivotal to Premier League survival. — SI.com, "Cardiff Interested in Signing £6m-Rated Zenit Striker After Impressive World Cup Displays," 6 July 2018 Experts have noted for decades that the North Koreans consider nuclear weapons as key to the regime’s survival by deterring a foreign invasion. — Alex Ward, Vox, "Let’s just say it looks like North Korea is lying about giving up its nukes.," 2 July 2018 Being a part of the city, instead of just the county, were key to RB’s survival. — Elizabeth Marie Himchak, Rancho Bernardo, "Rancho Bernardo's founder, Harry Summers, has died," 26 June 2018 There is nothing commendable about leaving all work to others, or in pretending that no level of work is essential to survival. — Brian O’connor, Time, "Why Doing Nothing Is One of the Most Important Things You Can Do," 15 June 2018 Their goats were crucial to the family's survival, because they had eaten and trampled down the undergrowth that surrounded their home, starving the flames. — Barry Hatton, The Christian Science Monitor, "Portugal races to protect its citizens against wildfires – with goats," 13 June 2018 Age might bring wisdom and experience, but young bodies capable of quick recoveries have been key to the Sun’s survival in early June. — Kelli Stacy, courant.com, "Youth Keeps Connecticut Sun Fresh Amid Hectic Travel Stretch," 10 June 2018 The government has jailed some 60 officers in the army, whose support is vital to the regime’s survival. — The Economist, "As Venezuelans go hungry, their government holds a farcical election," 17 May 2018
×