That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
If you find yourself in a survival situation you’re go ing to need rope to help devise shelter or extricate yourself from tight spots. Better yet you’ll need some incredibly tough paracord from Titan. Whether you need to string your food sack from a tree to keep it out of the reach of bears or remove your car from a ditch during rough winter weather Titan MIL-spec paracord is survival gear that can help.
Recently, I spoke on the phone with Tyler Allen, a real-estate developer in Lake Mary, Florida, who told me that he paid three million dollars for one of Hall’s condos. Allen said he worries that America faces a future of “social conflict” and government efforts to deceive the public. He suspects that the Ebola virus was allowed to enter the country in order to weaken the population. When I asked how friends usually respond to his ideas, he said, “The natural reaction that you get most of the time is for them to laugh, because it scares them.” But, he added, “my credibility has gone through the roof. Ten years ago, this just seemed crazy that all this was going to happen: the social unrest and the cultural divide in the country, the race-baiting and the hate-mongering.” I asked how he planned to get to Kansas from Florida in a crisis. “If a dirty bomb goes off in Miami, everybody’s going to go in their house and congregate in bars, just glued to the TV. Well, you’ve got forty-eight hours to get the hell out of there.”

Who cares if you spent your entire life savings on survival supplies instead of taking vacations with your family or sending your kids to college? They got a real education when you took them into the woods every weekend to teach them how to set booby traps for when the zombie neighbors invade! They can pass on that knowledge to their children! See, it wasn’t a waste!
“Next thing I see is, they hanged the colored boy, ’cause they caught him stealing. And they had established, I think, about 1,000 trees in the forest out in Mark Twain to hang people from if they catch them stealing or whatever. And I had a big dog—my dog died of bone cancer of all things two years ago. Buddy was half-Rottweiler, half-German shepherd. He was a dog, and he was with me in this. And I also have a police riot gun, a 12-gauge, that holds eight magnum shells. So I’m seeing all this stuff happening, and then I look around, and my dog’s gone. So I picked up my shotgun and went to look for my dog, and I found five men, and they were already skinning him to eat.”
If you’re ordeal is an extended one you can lash the Ultimate Pro Knife to a small branch to create a spear for catching fish or small mammals. The pommel at the butt end can be used to hammer tent stakes and that little thing hanging from the lanyard cord is a powerful emergency whistle that can take over emergency signaling duties from the tactical flashlight or your long range walkie talkies when the sun comes up. A top-notch knife like this is essential survival gear.

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