Because I couldn’t stop wondering what it would be like to actually live off the stuff, I placed an order for Wise’s Seven Day Emergency Food and Drink Supply, a shoebox-size assortment of breakfast foods, entrées, and dehydrated whey milk substitute, in addition to a few other options I’d discovered online. I wanted to know what an insurance policy tasted like.
Other newsletters and books followed in the wake of Ruff's first publication. In 1975, Kurt Saxon began publishing a monthly tabloid-size newsletter called The Survivor, which combined Saxon's editorials with reprints of 19th century and early 20th century writings on various pioneer skills and old technologies. Kurt Saxon used the term survivalist to describe the movement, and he claims to have coined the term.
Tim Ralston — A survival tool manufacturer (the Crovel), loses part of a thumb during firearms practice for the show; Jason Charles, a New York City fireman-turned-prepper, demonstrates urban survival skills; Jules Dervaes is preparing for the collapse of the industrial food system; Pat Brabble insists on surviving hyperinflation by planning ahead.
“One misconception about prepping is that you’re always thinking there’s going to be some kind of epic disaster,” she told me over the phone from Virginia. “The most common disaster that we prep for, or that happens to us, is a financial problem.” A longtime single mother, Luther said her interest in food storage grew out of a period of “abject poverty” following the 2008 recession. Lisa Bedford, a Texas-based writer who runs the site The Survival Mom, told me she got into disaster preparedness around the same time, when she wasn’t sure if her husband’s construction business would survive the downturn. (Bedford also works as an independent consultant for Thrive Life, meaning that she promotes their products online, and receives a commission on purchases from customers she refers to the company, as well as a discount on products she buys herself.)
You probably get it by now, but we're going to keep rubbing your face in the facts, nonbeliever. A bit of body odor might seem like a minor inconvenience, but it gets a whole lot more important when sneaking up on an animal that hasn't spent the last millennia losing its survival instincts means the difference between feasting and starving. Finally, an accidental fire near your ammo stores that could easily have been extinguished with a dose of nonflammable powder will certainly put a damper on your plan to make it through the end times in one piece.
Who cares if you spent your entire life savings on survival supplies instead of taking vacations with your family or sending your kids to college? They got a real education when you took them into the woods every weekend to teach them how to set booby traps for when the zombie neighbors invade! They can pass on that knowledge to their children! See, it wasn’t a waste!
There’s the compass. There’s the compass and map. And then there’s survival gear like this Garmin High Sensitivity GPS tool with its GLONASS receiver, 100K topographical maps, BirdsEye Satellite imagery subscription and triple axis compass. The screen is easily readable in the brightest sunlight or deepest night and the 8GB of memory mean you’ll always have the information you need now at your fingertips. If you’re serious about staying out of trouble when you venture into the unknown bring the Garmin High Sensitivity GPS tool with you and rest easy.
Before my trip, I had wondered if I was going to be spending more time in luxury bunkers. But Peter Campbell, the managing director of Triple Star Management, a New Zealand construction firm, told me that, by and large, once his American clients arrive, they decide that underground shelters are gratuitous. “It’s not like you need to build a bunker under your front lawn, because you’re several thousand miles away from the White House,” he said. Americans have other requests. “Definitely, helipads are a big one,” he said. “You can fly a private jet into Queenstown or a private jet into Wanaka, and then you can grab a helicopter and it can take you and land you at your property.” American clients have also sought strategic advice. “They’re asking, ‘Where in New Zealand is not going to be long-term affected by rising sea levels?’ ”
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
Most preppers don’t actually have bunkers; hardened shelters are expensive and complicated to build. The original silo of Hall’s complex was built by the Army Corps of Engineers to withstand a nuclear strike. The interior can support a total of seventy-five people. It has enough food and fuel for five years off the grid; by raising tilapia in fish tanks, and hydroponic vegetables under grow lamps, with renewable power, it could function indefinitely, Hall said. In a crisis, his SWAT-team-style trucks (“the Pit-Bull VX, armored up to fifty-calibre”) will pick up any owner within four hundred miles. Residents with private planes can land in Salina, about thirty miles away. In his view, the Army Corps did the hardest work by choosing the location. “They looked at height above sea level, the seismology of an area, how close it is to large population centers,” he said.
Shields said that the company noticed an uptick in sales in the months leading up to the 2016 presidential election, and, again last year, amid fears of nuclear escalation with North Korea. Like Wise Company's former CEO Aaron Jackson, whom Bloomberg previously dubbed “America’s Survival Food King,” Shields said he likes to think of Wise’s products as “an insurance policy.”
In practice, the process can be a bit tricky. Freeze-dried meals require that you have potable water lying around, which might not be the case in the event of a serious calamity (some Wise Company kits include water purifiers). The cooking instructions for the Wise products I tested call for using the entire four-serving bag at once, which means that you have to have a container on hand to store what you don’t eat, and a fridge to keep it from spoiling. Even at my office kitchen, the only way I could make it work was by pouring about a fourth of the packet in a mug, filling it with water, and putting another mug on top of it.
“How do I tell Dr. Norman Shealy that he was voted out of the meetup?” Finelli asks, rhetorically. “So I told him on-air. I said, ‘Dr. Shealy, they had a vote, and you were voted to be barred from the meeting.’ And he kind of laughed, and I said don’t get all excited, they banned me, too.” He holds no grudges; he says he’s actually glad it happened. Now he knows how his students really felt.
Kevin lives in eastern Washington and is prepping his family for a volcanic eruption using multiple bug-out vehicles. We also meet Captain Bill Simpson, who has built a bunker sailboat, made mostly of iron so that he could retreat out to sea in case of a massive solar flare which could send an energy wave, in the form of an Electromagnetic Pulse (EMP) which could damage today's technology.
James Patrick Douglas, a man of the land in Maine, shows off homesteading techniques he believes will become necessary based upon overpopulation fears; Larry Hall turns an underground missile silo into a bunker to make sure his family is safe during any event; Becky Brown (of Grab n Go Food Storage) is making sure she and others are ready for martial law.
A commercial option for people who choose to take the minimalist route is the Pocket Survival Pak from Survive Outdoors Longer (SOL). This wallet-size packet of miniature multi-use survival items includes duct tape, a pencil, safety pins, seweing needle, nylon thread, aluminum foil, compass, fish hooks and sinkers, magnifying lens, braided nylon cord, stainless steel wire, scalpel blade, signal mirror, fire starter, tinder, waterproof paper, whistle, and a waterproof instructional sheet on the items.
Again, the reason we tend to look sideways at those who get a little too into prepping for an apocalypse is because of their smug optimism. People actually being realistic about a dangerous future would be better served joining the military or ingratiating themselves with high-level government officials than agonizing about a little mouth scuzz or foot fuzz, right?