“I started saying, ‘Well, wait a minute, what does the government know that we don’t know?’ ” Hall said. In 2008, he paid three hundred thousand dollars for the silo and finished construction in December, 2012, at a cost of nearly twenty million dollars. He created twelve private apartments: full-floor units were advertised at three million dollars; a half-floor was half the price. He has sold every unit, except one for himself, he said.
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
During the dinner rush, the Pizza Hut on Glenstone Avenue is a kinetic juxtaposition: fast-moving people behind the counter, slow-moving people in front of it. Carbohydrate osmosis, I assumed. Earlier that afternoon in the Starbucks down the road, Randall told me Andrew:’s meetup group might be here. He’d been hosting meetups in the gymnasium of the Seventh-day Adventist Church on Belview Avenue, but the church disinvited the preppers after clergy leader and RN Janis Hall witnessed Andrew: deliver a scathing diatribe against modern medicine. But here, judging by the veterans’ hats, overalls and waistband cell phone holsters crowding the salad bar, I knew I was in the right place.
It turns out that when you're down to your last moldy hunk of bread and giardia-laced mud puddle, letting it all melt away in a cloud of smoke for a few precious moments can mean the difference between giving up and giving the rat (eating) race another go. If history has anything to say, it's more common than you think for people to happily give up MREs and gunlord harems in return for hastening their ends with carcinogens wrapped up in tidy paper packages. In traumatic situations like war, cancer sticks are often valued more highly than food. Even in the current (more or less) pre-apocalyptic global economy, cigarettes are one of the stable forms of currency.
Religion, however, has everything to do with survivalism—there are things about your faith that affect the way you live, Fletch says, offering me an example. “Today, a great deal [on the menu] was the special you had,” he says. “Every one of the specials had pork in it. Well, depending on your belief system and where you’re coming from, Dan, you could’ve made several decisions about me.” He’s right; I could’ve thought he assumed the breakfast was on me, so he ordered the most expensive dish on the menu. And those assumptions, he says, can break up a group. “If 99 percent of the people in your group don’t eat pork, and you bring in some person eating a ham sandwich next to you, that’s going to cause some conflict.”
In 1980, John Pugsley published the book The Alpha Strategy. It was on The New York Times Best Seller list for nine weeks in 1981. After 28 years in circulation, The Alpha Strategy remains popular with survivalists, and is considered a standard reference on stocking food and household supplies as a hedge against inflation and future shortages.
Mylar emergency blankets are great survival gear but sometimes you need more than that. The Coleman North Rim Extreme Weather Bag will keep you cozy warm when the air temperature is 0 degrees Fahrenheit. In temperatures like that you can lapse into hypothermia quickly especially if you’ve been slogging through the woods all day and are sweaty. Just crawl in the North Rim bag and pull the drawstring to lock in the warmth. The cover is durable rip-stop nylon so you can lay it on the ground if need be and there are snag free dual zippers so you can get in and out quickly and easily. Must have survival gear for winter adventurers.
At the time, Americans were marvelling at engineering advances—attendees at the 1893 World’s Fair, in Chicago, beheld new uses for electric light—but were also protesting low wages, poor working conditions, and corporate greed. “It was very much like today,” White said. “It was a sense that the political system had spun out of control, and was no longer able to deal with society. There was a huge inequity in wealth, a stirring of working classes. Life spans were getting shorter. There was a feeling that America’s advance had stopped, and the whole thing was going to break.”