James Patrick Douglas, a man of the land in Maine, shows off homesteading techniques he believes will become necessary based upon overpopulation fears; Larry Hall turns an underground missile silo into a bunker to make sure his family is safe during any event; Becky Brown (of Grab n Go Food Storage) is making sure she and others are ready for martial law.
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
ARE YOU PREPARED? The end of the world didn’t come for Judgement Day followers who expected the rapture in May 2011. But who are these people who continuously fear the end of the world and obsessively prepare themselves and their loved ones for the worst? Meet "preppers" including one man who built an underground bunker where he and his family can retreat during a nuclear attack.
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Rohrstaff, who co-owns Legacy Partners, a boutique brokerage, wanted me to see Tara Iti, a new luxury-housing development and golf club that appeals mostly to Americans. The helicopter nosed north across the harbor and banked up the coast, across lush forests and fields beyond the city. From above, the sea was a sparkling expanse, scalloped by the wind.
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Also in 2011, Finelli started running the Get Prepared Expo series at the Ozark Empire Fairgrounds, bringing in hundreds of exhibitors and more than 70 preparedness seminars. Before doors opened, he’d host a get-together at Ziggie’s Cafe on North Glenstone, which he soon moved to Jimmy’s Egg on East Battlefield to accommodate the crowd. At Jimmy’s Egg, Finelli found another platform from which to preach preparedness. He started drawing a crowd—more than 330 on expo weekends—so Finelli made Jimmy’s Egg a weekly affair. On Monday nights, his radio instructors showed up or Skype’d in to mold the minds of 50 to 100 students. The meetups—a name borrowed from Ron Paul’s 2012 community get-togethers—were also social events, although Finelli kept the BS to a minimum. 
While Johnny Cash advised us against falling into a ring of fire (good advice), I don’t think he would have seen this one coming. The Ring O Fire kit from Live Fire Gear combines three great products into one fire-friendly pack. The trio starts with a hot-sparking ferrocerium rod. Next comes 25 feet of FireCord. This eight strand 550 cord has an extra strand that is highly flammable. Just cut a short section free, and pull out the red strand for a volatile tinder material. You also get a Live Fire Original Emergency Fire Starter. This small tin has a fuel soaked wick inside, which burns for 30 minutes with the lid completely removed, and much longer when the lid is only partially opened. Place the Live Fire tin under your kindling to start a campfire, or use it as a candle. This sleek kit is a great fit for your camping gear, vehicle, tackle box, disaster kit or bug out bag.
Still, these extraterrestrial-looking foodstuffs seem to be having something of a moment: For the past four years, Costco has been selling pallets of shriveled vegetables, fruits, grains, and meats that promise to feed a single family for up to a year—and if you’re not a member, you can purchase similar survival kits, many of which boast a 20- to 30-year shelf life, at Walmart and Target. One top seller, Wise Company, saw its sales nearly double over the past four years, reaching around $75 million, according to a Bloomberg Businessweek cover story last November. The company’s CEO, Jack Shields, told me he estimates the industry as a whole generates between $400 and $450 million annually in retail.
To manage that fear, Dugger said, he has seen two very different responses. “People know the only real answer is, Fix the problem,” he said. “It’s a reason most of them give a lot of money to good causes.” At the same time, though, they invest in the mechanics of escape. He recalled a dinner in New York City after 9/11 and the bursting of the dot-com bubble: “A group of centi-millionaires and a couple of billionaires were working through end-of-America scenarios and talking about what they’d do. Most said they’ll fire up their planes and take their families to Western ranches or homes in other countries.” One of the guests was skeptical, Dugger said. “He leaned forward and asked, ‘Are you taking your pilot’s family, too? And what about the maintenance guys? If revolutionaries are kicking in doors, how many of the people in your life will you have to take with you?’ The questioning continued. In the end, most agreed they couldn’t run.”
Yishan Wong, an early Facebook employee, was the C.E.O. of Reddit from 2012 to 2014. He, too, had eye surgery for survival purposes, eliminating his dependence, as he put it, “on a nonsustainable external aid for perfect vision.” In an e-mail, Wong told me, “Most people just assume improbable events don’t happen, but technical people tend to view risk very mathematically.” He continued, “The tech preppers do not necessarily think a collapse is likely. They consider it a remote event, but one with a very severe downside, so, given how much money they have, spending a fraction of their net worth to hedge against this . . . is a logical thing to do.”
In the previous decade, preparedness consultant, survival bookseller, and California-based author Don Stephens popularized the term retreater to describe those in the movement, referring to preparations to leave cities for remote havens or survival retreats should society break down. In 1976, before moving to the Inland Northwest, he and his wife authored and published The Survivor's Primer & Up-dated Retreater's Bibliography.
To me, the best option is to store emergency food. How much? If you have none, store enough for a few days. If you have enough for a few days, get enough for a week. How much you store depends on what time frame you think you're at risk for having to be completely independent. The early settlers of the southwest liked to store enough food for a whole year and still do to this day!
After 15 minutes, I was startled to discover that the cereal had puffed up into a Kashi-like multitude of grains, flecked with tiny pieces of apple, complete with green peel, that looked just-chopped. It didn’t taste as good as it appeared: Eyeballing a fourth of the bag had resulted in a poor distribution of seasoning, yielding a flavor I can only describe as water laced with traces of cinnamon and sugar, though subsequent attempts tasted better.
For experienced preppers like Daisy Luther, founder of the blog The Organic Prepper and the online survival goods store Preppers Market, ready-to-go freeze-dried meals are more of a last line of defense than anything else. Though she insists these products “have their place,” her version of long-term food storage sounds more like a way of life, a process of slowly building up a pantry that will enable her to feed her family as healthfully and economically as possible. Sometimes that means stocking up on the freeze-dried stuff, or buying whatever’s on sale at the supermarket; but it’s also about living in sync with the seasons, growing food in her own garden and using timetested home preservation methods—like canning and dehydrating—to ensure she always has food on hand.
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Amid the localized terror, trains will deliver the nation’s hapless coastal residents to our doorstep. Pense thinks it’ll look like the Holocaust, that the government will deposit boxcars of starving New Yorkers and Californians into the suddenly crowded Heartland. Then they’ll go back for more. It’s going to be, Pense says, some interesting times. 

The growing foreign appetite for New Zealand property has generated a backlash. The Campaign Against Foreign Control of Aotearoa—the Maori name for New Zealand—opposes sales to foreigners. In particular, the attention of American survivalists has generated resentment. In a discussion about New Zealand on the Modern Survivalist, a prepper Web site, a commentator wrote, “Yanks, get this in your heads. Aotearoa NZ is not your little last resort safe haven.”
The helicopter eased down onto a lawn beside a putting green. The new luxury community will have three thousand acres of dunes and forestland, and seven miles of coastline, for just a hundred and twenty-five homes. As we toured the site in a Land Rover, he emphasized the seclusion: “From the outside, you won’t see anything. That’s better for the public and better for us, for privacy.”
The J5 fits neatly into the palm of your hand so there’s no excuse for not making it part of your survival gear. It produces 300 lumens of intense, focused light, has 3 operational modes – high, low and strobe (particularly handy in emergencies) – and is tough as nails so you don’t have to worry about damaging it. It’s the kind of rugged, dependable companion you want with you if you’re lost or injured and it will greatly increase your chances of enjoying a successful resolution to your situation.
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