Why do our dystopian urges emerge at certain moments and not others? Doomsday—as a prophecy, a literary genre, and a business opportunity—is never static; it evolves with our anxieties. The earliest Puritan settlers saw in the awe-inspiring bounty of the American wilderness the prospect of both apocalypse and paradise. When, in May of 1780, sudden darkness settled on New England, farmers perceived it as a cataclysm heralding the return of Christ. (In fact, the darkness was caused by enormous wildfires in Ontario.) D. H. Lawrence diagnosed a specific strain of American dread. “Doom! Doom! Doom!” he wrote in 1923. “Something seems to whisper it in the very dark trees of America.”
Here are just a few choice gems from The Prepper Journal's 11 Ways A Condom Can Save Your Life: starting fires (they're great at protecting tinder from moisture), hunting for food (sexiest slingshot ever!), and transporting up to two liters of water (yes, rule 34 applies; no, we won't provide the link). They also make serviceable stand-ins for rubber gloves and can be used to protect the muzzle of your other essential survival tool (killing it right now).

After 15 minutes, I was startled to discover that the cereal had puffed up into a Kashi-like multitude of grains, flecked with tiny pieces of apple, complete with green peel, that looked just-chopped. It didn’t taste as good as it appeared: Eyeballing a fourth of the bag had resulted in a poor distribution of seasoning, yielding a flavor I can only describe as water laced with traces of cinnamon and sugar, though subsequent attempts tasted better.

Jack Matthews, an American who is the chairman of MediaWorks, a large New Zealand broadcaster, told me, “I think, in the back of people’s minds, frankly, is that, if the world really goes to shit, New Zealand is a First World country, completely self-sufficient, if necessary—energy, water, food. Life would deteriorate, but it would not collapse.” As someone who views American politics from a distance, he said, “The difference between New Zealand and the U.S., to a large extent, is that people who disagree with each other can still talk to each other about it here. It’s a tiny little place, and there’s no anonymity. People have to actually have a degree of civility.”
In his 2016 book, Can It! The Perils and Pleasures of Preserving Foods, Gary Allen, a food writer and adjunct professor at SUNY Empire State College, traces the evolution of food preservation as a source of culinary innovation. “The original food-preservation methods—like salting and drying and all that—actually turned the food into something else,” he told me over the phone. “Cabbage sauerkraut is not the same thing as cabbage. Wine is not the same thing as grape juice.”
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