Then, for two hours, Andrew: just tells stories. The time he went after Jesse James’ buried treasure, the time he was held at gunpoint while prospecting for gold, the time an 8-inch centipede fell on him while caving in Japan—each story adorned with cliffhangers and near misses. Andrew: can talk. If he couldn’t, Darryl, a regular attendee, would’ve napped for longer than he did.
Here is a mental exercise: Put yourself in the mind set of Mr. Joe Sixpack, Suburbanite. (Visualize him in or near a big city near where you live.) He is unprepared. He has less than one week’s food on hand, he has a 12 gauge pump action shotgun that he hasn’t fired in years, and just half a tank of gas in his minivan and maybe a gallon or two in a can that he keeps on hand for his lawn mower. Then TEOTWAWKI hits. The power grid is down, his job is history, the toilet doesn’t flush, and water no longer magically comes cascading from the tap. There are riots beginning in his city. The local service stations have run out of gas. The banks have closed. Now he is suddenly desperate. Where will he go? What will he do?
At Cabela's, there¿s no such thing as being too careful. Cabela's offers a variety of safety and survival gear to ensure that you're prepared at all times. Shop survival tools and kits, water purifiers, camping and backpacking food, fire starters and lighters, maps, compasses, first aid kits, emergency blankets, hand and foot warmers, bear sprays, mace, pepper spray, bug repellent, sun protection products, emergency radios and emergency food. Shop brands that know survival such as Cabela's, Adventure Medical, TacMed, Coghlan's, Mountain House and more at Cabela's.
A veritable industry has sprung up around the prepper movement. James Rawles, author of the non-fiction book How to Survive the End of the World as We Know It and a pair of best-selling novels on survival, says 130,000 people regularly read his survivalblog.com, where he and numerous contributors provide tips on how to prepare. The former Army intelligence officer has 40 advertisers selling everything from seeds to silver, and 30 more advertisers on a waiting list.
That doesn’t mean that some companies aren’t marketing freeze-dried food as an innovation. After eating the Wise Company meals for three days, I switched to Thrive Life’s Simple Plate program, a Blue Apron–esque service that teaches you how to cook from the company’s store of freeze-dried ingredients, which customers can also get mailed to them in recurring shipments. Unlike Wise Company, Thrive Life’s website makes no mention of emergency preparedness, instead emphasizing the sorts of qualities, like saving money and avoiding waste, that might have appealed to Lydia Maria Child in her time: “These foods won’t spoil in a few days... You won’t be thawing, degreasing, or cutting raw meat. You won’t be chopping veggies or washing and peeling fruit.” I reached out to Thrive Life’s founders to hear more about their rationale for marketing freeze-dried food for everyday use, but didn’t hear back.
When bands of marauders start roaming the streets, how are you going to keep them out? Tear down a few walls, says Timothy Ferraro, a twenty-five-year construction veteran who's thought about this situation plenty while watching The Walking Dead. "Assuming the attackers don't have a battering ram, you should be able to keep them out using the lumber and drywall already in your home," he says.